In the early stages of operations, Ritva Falla designed the collections of the brand herself, and the first collection was launched on the market in 2009/10. The collection's target group was then, as it is today, women who value quality and design.

Following Ritva Falla’s departure from the company in 2019, Mika Piirainen continued designing the collections. Now, in 2023, we are reforming the brand, and its story will continue under the name FALLA FINLAND. Top names in the Finnish design world such as Samu-Jussi Koski and Erja Hirvi will continue as designers. The name of the company will not change, it is still Ritva Falla Oy.