In the early stages of operations, Ritva Falla designed the collections of the brand herself, and the first collection was launched on the market in 2009/10. The collection's target group was then, as it is today, women who value quality and design.

Following Ritva Falla’s departure from the company in 2019, Mika Piirainen continued designing the collections. In 2023 the brand story continues under the name FALLA FINLAND. The rebranding was implemented together with Samu-Jussi Koski. Top names in the Finnish design world, such as Erja Hirvi, continue as designers with our design team. The name of the company did not change, it is still Ritva Falla Oy.